Brand builder.
Startup advisor. Creative strategist. Storyteller.
Kelly A. Lack is a leading creative & content strategist with a proven track record of compelling, consumer-focused initiatives at the intersection of marketing, content, community, and culture. Specialties include brand vision, digital innovation, audience development, GTM strategy, 360° campaigns, building & upskilling teams, partnerships, and PR.
Kelly is passionate about purpose-driven brands with a story to tell. She is currently consulting for select clients. Drop a line if you’re interested in working together.
BRANDS
Fenty Beauty
Zappos
Lady Falcon Coffee Club
Expa
One Kings Lane
Martha Stewart
Fodor’s
ISLANDS Mag
SERVICES
Brand Positioning/Vision
Brand Revival
Campaign Direction
Cause Marketing
Collabs
Community Growth
Concept Decks
Content
Copy & Voice
Creative Strategy
Curation
Digital & Paid Media
E-Commerce
Editorial Direction
Events
Experiential
GTM Strategy
Influencer Marketing
Livestream Selling
Partnerships
Pitch Decks
PR
Social-Media Strategy
Social Selling
Startup Growth
RELATED PRESS
Zappos Is Launching a Clueless-Inspired Crocs Collection —Nylon
“Clueless” Crocs Are Coming To Zappos Soon —Teen Vogue
This Zappos Crocs x Clueless Collab Is the ’90s Throwback We All Deserve —Cosmopolitan
Crocs Reveals ‘Clueless’-inspired ‘90s Collection —WWD
Crocs’ ‘Clueless’ Collaboration Is Bringing Back ’90s Nostalgia —The Hollywood Reporter
UGH! The Clueless x Crocs Collab Is Already Selling Out & We’re Like Totally Buggin’ —Stylecaster
A&F Links With Zappos, Boosts Footwear Collection —WWD
Zappos Teams Up with Abercrombie on Denim and Shoes —The Daily Beast
This Iconic Mall Brand Came Back From the Dead to Launch Its First Footwear Capsule —InStyle
Zappos x Abercrombie & Fitch Is The Footwear Collab We Didn’t Know We Needed —Stylecaster
L.L.Bean Products Are Now Sold On Zappos —Business Insider
The Zappos Denim Shop Is A Hidden Jeans Gem —The Daily Beast
How Experiential Retail Is Leading To Higher Conversion Rates And Order Values For Zappos —Footwear News
Lady Sneakerheads: The Online Shop of Your Dreams Is Here, Via Zappos —Well+Good
Zappos Goes up Against Adidas and Nike With Sneaker Shops —Retail Dive
With The Ones, Zappos Looks to Woo Female Sneakerheads —DigiDay
Why Zappos Is Adding An In-Store Element To Experience Some Of The Most Classic Sneakers Of All Time —Swagger Magazine
S.F. Couple Raise The Roof on an Earthquake-Era House —San Francisco Chronicle
This chic girl-power party at the Balboa Theatre has free coffee and movies —TimeOut
How to Step up Your Pour-Over Coffee Game —Sunset Magazine
The Lady Falcon Coffee Club: Home of Rule-Breaking Blends —Food52
Lady Falcon Coffee Club Offers a Glimpse Into the Spirit of San Francisco —Eater
How To Decorate Like A Design Pro —Refinery29
5 Trending Travel Destinations (and What to Pack) —Etsy